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http://www.snopes.com/fact-check/3m-marketing-scheme/(permalink)

Author: snopescom

Factors

veracity

language

English

Date published

2024-10-09

Entities

Kraft Heinz Viral marketing Television in Canada LinkedIn Media conglomerate Video camera Thread (computing)Barbecue CBC News Vancouver British Columbia Reddit Snopes IKEA Ultraviolet Snake YouTube Canada Facebook Bulletproof glass Wear Penguin Random House 3M Broken Glass (play)

Claims (1)

In 2005, manufacturing conglomerate 3M placed $3 million inside bulletproof glass at a Vancouver, British Columbia, bus stop as part of a marketing stunt, challenging passersby to break the glass and take the money.

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