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http://www.snopes.com/fact-check/say-no-to-et/(permalink)
Author: snopescom
Factors
veracity
credible
language
English
Date published
2001-07-24
Entities
Wall StreetHumphrey BogartPampersAmblin EntertainmentProduct placementE.T. the Extra-TerrestrialPropositionRay-BanM&M'sConfectioneryExxonThe Hershey CompanyApplied Digital Data SystemsNotorious (2009 film)USA TodayTrailCinema of the United StatesExtraterrestrial lifeMarsRonald ReaganCoca-ColaNew York CityJose CuervoCasablanca RecordsRisky BusinessBasic InstinctTidbitsMichael DouglasMisgivingsHalo effectFolkloreHermes

Claims (1)

  • M&Ms passed up the chance to be the candy used to lure the shy little alien from his hiding place in the 1982 blockbuster <I>E.T.</I>, thereby letting one of the most successful instances of movie product placement fall into the hands of a competitor who benefited mightily from it.

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